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Saturday, June 4, 2011

Alex Roman’s amazing new photoreal CG ad



This is truly a masterpiece of photo real 3d. Alex Roman’s latest commercial, a spot for Silestone kitchen worktops, won’t hurt that reputation either. Incredibly, it’s 100% CG. It’s only when the beautifully rendered grapes and peppers begin to shatter against the work surface that you stop admiring the beautiful photography, and realise that it’s actually beautiful rendering

Title: 'Above Everything Else'
Agency: N/A - direct client
Client: Grupo Cosentino
Product: Worktop
Brand: Silestone
Production company: The Mushroom Company
Director/DoP/Art direction/Post/Editor: Alex Roman
Original idea/Concept: Alex Roman
Additional CGI: Juan Ángel García Martinez
Music: ZipZap Music
Spot TV 60"

50 comments:

  1. That is flat out amazing. I know who I'm going to hire when I do my dream movie. His particle effects are astounding.

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  2. yeah man thats amazing i love it man greatly appreciate it thanx

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  3. can't believe this is animated, not long until we will have movies that look totally real but are 100% animated.

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  4. Damn, thats the like the best edited Ad video ever, so much potential in it.

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  5. Amazing looking video, looks nuts for CG.

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  6. My honest respect for this genius! Really great CG!

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  7. It can't be 100% CG... but if it is, then why isn't there any movie with this 3D in cinemas?

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  8. Holy! Is that really animated? That's just stunning! :D

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  9. Awesome.. I could watch them splatter all day :3

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  10. might have to steal this for the Wifihighfive

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  11. There is NO WAY that is CG. It looks amazing though

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  12. i really would like to learn 3d

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  13. That was, beautiful. Specially with that music.

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  14. wow that looks amazing I didn't know cg could be that good.

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  15. Wait, this was animated? Holy cow

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  16. I wouldn't mind having the rig and renderfarm he used to create that master piece.

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  17. JerryT actually he rendered the The Third & The Seventh movie with his laptop. He is specialized in lightweight scenes.

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  18. I'm speechless. Honestly I don't know what to say. That was just stunning. That was CG? I feel like I've been under a rock.

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  19. That was beautiful.. this video made me follow you!

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  20. Wait, this is computer generated, as in: Not real whatsoever?
    Damn! If you're putting more stuff like this up, I'm definitely following you!

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  21. wow this is just amazing keep this up!

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  22. i cant believe this is 3d, i just cant @__@

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  23. Woah man that looks incredible! i love videos that make my brain get like a little buzz from all the realism :)

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  24. So far everything you have posted, I have already seen.
    That isn't a bad thing, that means you have top tier taste!
    Definitely following!

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  25. That really is amazing. I have a hard time believing it is 100% cg. But if it really is...damn.

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  26. Really good video, i bet you didn't make it

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  27. Woah, that looks friggen awesome.

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  28. I can't believe it's not GC. It looks phenomenal

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  29. Just be grateful you are alive in these times. Back in the 80s, graphics SUCKED. It was embarrassing.

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  30. Very elegant. You have some amazing videos.

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